If you are a frequent reader of my blog you would have noticed that I try to post on Wednesdays and Sundays for some sort of consistency. It's Thursday - what's going on? Well something very exciting indeed. Tonight is the launch party of H&M AUSTRALIA! My Instagram is packed with fashion editors' pics captioned "getting ready for the H&M launch" and boy, its getting me excited.
For those of us who aren't 1. in a successful fashion media job or 2. live in the heart of Melbourne, we have to live vicariously through Instagram pics and tweets. H&M is a global Swedish fashion company, and also currently the second biggest retailer. They have more than 3000 stores within 54 countries! Now these statistics are great and all, but what makes H&M so fab? H&M is all about fashion and quality at the best price. H&M cater for women, men and kids and even have the cutest home wares (I can browse their online home section for hours). There really is something for everyone.
The downfall - H&M don't offer online shopping. This seems crazy to me, it's 2014 how can any retailer NOT offer online shopping. However, H&M is planning to roll out all over Australia quickly, so hopefully we will get to see them here in Brisbane soon.
If you get a chance to head to Melbourne, check out H&M for seasonal fashion and the latest trends. And do let me know in the comments if it is as fab as I imagine it.
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